Earth interaction: the forerunner of entertainment marketing
In the United States the cultural and entertainment industry is the second largest industry, the United States has nearly 1/3 of the time for entertainment, 2/3 of income for entertainment, 1/3 of the land area for entertainment. The entertainment industry creates more than $500 billion a year. In China, the entertainment industry has just ushered in the red sea.
According to PWC "from 2016 to 2020, the global entertainment and media industry outlook" report shows that currently in China, Internet access, Internet advertising and television advertising market consumption has accounted for more than half of the overall market, which will have more room for development in the digital advertising and other segments of Chinese, forecast 2017, China will surpass the U.S. as the world's biggest box office market, with the help of entertainment interactive entertainment marketing bonus earth to usher in a new round of growth.
The interactive was founded in 2011, is an innovative type of entertainment marketing company actual entertainment marketing, the company is committed to using the strategy of thinking quality through marketing scene entertainment scene with the line, let the brand direct contact with consumers, entertainment marketing amplification brand value of providing cost-effective, high conversion for users. In the interaction of 6 years of marketing experience accumulated profound experience and industry resources, through the development of entertainment resources brand effect into the standard, to create professional evaluation and transformation model for the brand, open up the entertainment effect into the last mile. These methods can be summarized in practice copy and scale theory and practical experience and entertainment marketing and professional post segmentation system implementation process set, let the earth gradually establish the interactive influence and reputation in the industry.
The whole scene / marketing excellence service achievement quality reputation
In the interactive resource position, marketing scene not only includes the traditional TV platform relates to cinema line, through the strategic thinking quality and open up the entertainment scene and offline marketing scene so that high-quality content as the medium to reach consumers, in order to realize the content of media and cinema media based &ldquo + &rdquo content; the whole scene; media marketing.
The accumulation of rich resources in the library of media interaction, not only Hunan TV, Zhejiang TV and other well-known media platform, as a branch of the battlefield is more from Hairun film, flowers television, the midday sun and other high-quality producers as content support.
In addition, the theater as a high degree of acceptance of the consumer scene marketing positions, the earth also interact with each other to achieve the integration of the major theaters online and offline integration. It is important to realize the earth entertainment marketing position, in the cinema can pass LCD and former hard wide, interactive shake brand exposed, simultaneously through the physical display, product display, realize the first interaction with consumers, draw viewers and buyers.
In the floor of the marketing activities and entertainment scene, the earth interaction to direct marketing to reach consumers to provide users with real high cost, high conversion efficiency of entertainment marketing.
The establishment of marketing professional and influence the industry standard
The AMSBE strategy model is the original strategy model of the earth interaction. By optimizing the organization of customer demand, project process analysis and strategy of the project to control the content of the rights and interests of the earth, so that each staff interaction within the team to fully participate in the project, and to ensure the customer needs and rights content output in the whole project process duties.